In Callalli lives a group of extremely talented women knitters. All of them share a common goal: to provide a better quality of life for their children. That’s why Textialpaca has closely engaged with the Callalli ladies’ living conditions. By working alongside them, we were able to listen to their needs, founding "WeCare" and creating "Rupha," a catalog of 100% baby alpaca handmade products developed with love by the Callalli ladies.
Textialpaca trains the Callalli ladies year after year to offer export quality products through “Rupha”. We provide them with raw materials, audit their work and make sure their products are sold at fair prices in the international market. We serve as a sales channel for them, offering their products at renowned National and International Fairs that we attend.
The Callalli ladies earn the full profits from the sales of Rupha products; that is, Textialpaca does not earn anything from it. However, our commercial team strives every day to share the Callalli ladies’ story and ensure that their talent is recognized worldwide. In this way, we not only help improve the quality of life for these ladies but also for their families and the economy of their community—highlighting the great impact that women’s empowerment through work can have.
The Rupha catalog includes products such as mittens, gloves, beanies, berets, and more—items that the Callalli ladies craft to perfection. They knit these pieces to keep themselves and their loved ones warm during the intense cold of the Peruvian mountains. The Callalli ladies pour their heart and soul into these creations, and through them, they share their fight against machism and poverty, demonstrate their hard-working spirit, and showcase the beauty of Peruvian crafts.
Explore Rupha Catalog
WeCare not only supports this group of women but also the Callalli
community itself. Textialpaca is an industrial textile company that
allocates a percentage of its annual profits to the development of
WeCare. The funds are directed toward various key initiatives in
Callalli aimed at reducing the town's shortcomings. Our objective is
to “give a social face to our industrial activity” to ensure support
for this vulnerable social group, even in scenarios where there are no
sales of Rupha products.
This means that even if our customers do not directly purchase Rupha
products, by purchasing Textialpaca products, they are still
supporting the WeCare initiative and contributing to this incredible
and positive impact with us on some of the poorest Peruvian
communities.
“Our goal is to empower women from vulnerable communities by giving them opportunities to improve their families quality of life through their incredible knitting talent. By enhancing their skills with the right tools, we help them see that there is a world out there that truly values and cherishes their handmade creations, crafted with so much love. Women’s empowerment is a real need in these towns, and our dream is that one day, we can live in a truly fair and just society.”
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